5 key USPS:
– Fluttery, curled & volumised panoramic lashes
– Feels weightless on your lashes!
– Kind-to-lashes formula with Symlash®
– More than 7 out of 10 consumers said lashes looked longer (73%), more voluminous (71%), and more lifted (75%), after 4 weeks of use.
– Ultra black formula – no tinting necessary!

Introducing ICONIC London’s first kind-to-lashes performance mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula!

Get volumised, fluttery, panoramic lashes in seconds…

Amp up your lash game with ICONIC London’s brand new, (and already ICONIC), Enrich & Elevate Mascara.

This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect – but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes.

In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*… and ICONIC London reckon that’s pretty ICONIC! Basically, your lashes will get even more GORGEOUS with every application.

WHAT IT IS:
Goodbye lackluster lashes – hello fluttering fabulousness!

Get ready to take your lashes to the max!

ICONIC London’s latest ICONIC innovation is the modern way to wear mascara – a weightless formula that still adds impact – and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*.

It’s the mascara that just keeps on giving!

Pssttt! Enrich & Elevate is PERFECT for some longer-term lash TLC if you’ve overdone it on the eyelash extensions <3

WHAT IT DOES:
The innovative curved flexi-wand helps to grip onto every single little lash coating them in the strengthening, growth-active Symlash® formula and rich black pigments.

Lashes are left separated, fanned out and fuller-looking – with a soft, flexible finish.

It’s long-lasting, high-impact mascara, the modern way, giving you a wide-awake, fresh-faced look.

KEY INGREDIENTS:
– Symlash®: The secret to Enrich & Elevate lies within innovative Symlash® technology. It’s a strengthening, active ingredient that helps to improve the appearance of lash thickness and density.
– Carnauba Wax: This ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.
– Black Pigment: ICONIC London use only the blackest-looking pigment for deep colour payoff. There’s no need to tint your lashes when ICONIC London formula’s this rich, babes.

*Based on a consumer perception study of 102 women.

Directions

– For best results, wiggle the curved brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash.
– Pull the formula through the length of your lashes and get ready to WOW with just one sweep.
– Coat both your top and bottom lashes for a long and feathery look.
– Want lashings of mascara? Layer up to three coats for seriously bambi-esque lashes.