Key Benefits of Paul Mitchell Blonde Platinum Blonde Shampoo™:
– Violet-tinted shampoo for natural and colour-treated blondes.
– Softens strands and adds shine.
– Banishes brassiness and brings out the best in blonde, white and silver hair.

pH: 5.0

Key Ingredients:
– Cocamide MEA: Mild cleansing agent.
– Cocamidopropyl Betaine: Foam booster.
– Glycerin: An emollient and humectant derived from vegetable oil that helps lock in moisture in both hair and skin.
– Activated Botanical Moisture Blend: A blend of special ingredients and awapuhi helps balance moisture and prevent dryness.
– Activated Botanical Shine Blend: A unique blend of algae, aloe, jojoba and rosemary enhances shine.
– Guar Hydroxypropyltrimonium Chloride: Derived from Guar seeds, this emollient serves as a moisturising agent to deliver enhanced wet and dry feel without build-up.

Vegan.

Paul Mitchell is a PETA certified cruelty-free brand; they do not test any of their products on animals.

Directions

Wet hair. Lather Paul Mitchell Blonde Platinum Blonde Shampoo™ and allow to remain on hair for 1-5 minutes. Rinse.

Ingredients

Water, Sodium Myreth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Glycerin, Glycol Distearate, Di-C12-13 Alkyl Malate, Bisamino Peg, Hedychium Coronarium, Peg-12 Dimethicone, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Simmondsia Chinensis, Rosmarinus Officinalis, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Edta, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Fragrance, Benzyl Alcohol, Benzyl Benzoate, Ext