This shampoo helps soften and strengthen as it cleans. KerActive protein hugs every strand to guard against breakage, while safflower oleosomes help restore lost moisture and elasticity. Special botanicals including turmeric, chamomile and lemon peel help keep blonde hues light and bright.

Key Benefits of Paul Mitchell Blonde Forever Blonde™ Shampoo:
– Gently cleanses and keeps blonde hair light, bright and healthy.
– Powered by exclusive KerActive protein and safflower oleosomes.
– Helps repair damage and seal the cuticle.

pH: 6.0

Key Ingredients:
– Oleosome/Ceramide Complex: Restores the hair and scalp cellular lipid matrix – keeps internal water in and external water out to reduce dry fiber snap and wet stretch; reduces scalp irritation.
– KerActive Complex: Helps repair and prevent fiber damage.
– Forever Blonde Herbal Complex: Enhances and brightens hair.
– Ceramide 2: Deep fiber matrix conditioner.
– Sodium Cocoyl Isethionate: Rich and mild cleanser.
– Disodium Laureth Sulfsuccinate & Sodium Lauroyl Sarcosinate: Mild cleansing; detoxifying and conditioning agents.

Gluten free. Colour safe.

Paul Mitchell is a PETA certified cruelty-free brand; they do not test any of their products on animals.

Directions

Wet hair. Lather Paul Mitchell Blonde Forever Blonde™ Shampoo. Rinse.

Ingredients

Aqua, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Divinyldimethicone, Glycerin, Sodium Lauroyl Sarcosinate, Polyquaternium-7, Keratin, Hydrolyzed Keratin, Carthamus Tinctorius, Anthemis Nobilis, Curcuma Longa, Calendula Officinalis Flower Extract, Verbascum Thapsus Extract, Oxidized Keratin, Glycine Soja, Ceramide-2, Glyceryl Distearate, Phenoxyethanol, Glycereth-26, Sodium Chloride, Cassia Gum, Amodimethicone, C12-13 Pareth-3, C12-13 Pareth-23, Polyquaternium-10, Disodium Edta, Trideceth-12, C11-15 Pareth-7, Laureth-9, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum, Linalool, Ci 60730