Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and colour treatment.

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ideal for:
– All hair types, especially hair that’s damaged or in need of extra care.
– Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
– Safe for colour-treated and chemically treated hair.

Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

Results:
97% of women said their hair felt softer after just one use.*
97% of women felt their hair was less damaged.*
91% of women felt their hair was more manageable.*

* Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Key ingredients:
– Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing colour, moisture retention, and shine.
– Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
– Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalise the scalp and returns hair’s vibrance and shine.

As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional,
Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).