Our Violet Crush Purple Shampoo gradually neutralises unwanted yellowness as it gently cleanses, without over toning to restore bright blonde.

For those of you who loved our Sheer Blonde Colour Renew purple shampoo – this is the same great formula, with a packaging makeover!

Vegan Friendly “Lose the brassiness for bright, beautiful blonde.

Directions

Massage shampoo into wet hair, lather and leave on the hair for 1 minute. Rinse well and follow with John Frieda Violet Crush Conditioner. Use up to 3 times per week until desired colour is achieved.

For hair in need of more intense neutralisation, try new Violet Crush Intensive Purple Shampoo.

Ingredients

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730.

Avoid contact with fabrics & household surfaces to prevent staining, If contact occurs, clean immediately.