What it does YSL’s most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

In a consumer test:
– 92% agree the Bold feels soft and silky on lips
– 98% agree the Bold glides effortlessly onto lips In a consumer test
– Up to 10 hour moisturized feel on lips

Directions

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner.
Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners.
Then reverse the movement for maximum color impact.

Ingredients

TRIMETHYLSILOXYPHENYL DIMETHICONE, C12-15 ALKYL BENZOATE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, VP/EICOSENE COPOLYMER, ETHYLCELLULOSE, PARAFFIN, POLYETHYLENE, CI 15850 / RED 7, CI 15850 / RED 6, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX, PEG-45/DODECYL GLYCOL COPOLYMER, CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, METHYL METHACRYLATE CROSSPOLYMER, SYNTHETIC WAX, CI 15985 / YELLOW 6 LAKE, TRIHYDROXYSTEARIN, VITIS VINIFERA SEED OIL / GRAPE SEED OIL, TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE, ISOPROPYL TITANIUM TRIISOSTEARATE, ALUMINA, AQUA / WATER, TOCOPHEROL, GLYCERIN, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT, PAPAVER RHOEAS PETAL EXTRACT, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, PARFUM / FRAGRANCE.