– Reduce water use by more than 32,500 litres, the equivalent to over four hundred 5-minute showers*
– Reduce* 65,000kg of CO2 emissions—the equivalent to 25,700km driven**
– Save the equivalent energy needed to charge 800,000 smartphones*

Make the moment with a match for every power move.

This long lasting lipstick saturates lips with statement-making, wearable colour designed to flatter all skintones. High-performance lipstick stays colour true and wears for 10 impactful hours while resisting bleeding, feathering and creasing.

Matte: Plush powder complex delivers a smooth, velvety matte finish. Full coverage lipstick with plumping, nourishing and conditioning benefits.

Naturally derived*** Moisture Lock Complex provides extra lip-adoring care while you wear. Lips look immediately plump and smooth, with a more defined and sculpted appearance over time even after the lipstick is removed.

Expertly designed lipstick bullet is perfectly shaped to help sculpt the curves of your lips with effortless precision.

Potent Oil Blend: Red Raspberry Seed Oil, Meadow foam Seed Oil and Apricot Seed Oil nourishand condition lips.

Salicornea Herbacea Extract: Powerful plant extract maintains lips’ moisture and comfort over time.

Coverage: Medium to Full Coverage.

*These sustainability claims are based on first-year global forecasted production volume, for customers who have purchased their first Pure Color Lipstick and Refill.

**CO2 is a standard unit for measuring carbon footprints. It incorporates carbon dioxide and other greenhouse gases(GHG). Driving distance is based on average passenger vehicle with 22.2 miles per gallon. Calculations based on EPA GHG Equivalency calculator.

***Per ISO Standard 16128. From plant sources, non-petroleum mineral sources, and/or water.

Directions

To remove existing lipstick bullet: Twist and lift cylindrical lipstick bullet out from square base.
To secure lipstick refill: Insert cylindrical lipstick refill in square base. You may need to twist the refill slightly to align. A subtle “click” sound assures the refill is locked into place.

To use: Apply once for an exquisite wash of colour or continue to build coverage and amplify the colour impact of this long lasting lipstick.

Ingredients

DIMETHICONE, ISOEICOSANE, POLYETHYLENE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, BENTONITE, TRIMETHYLSILOXYSILICATE, POLYSILICONE-11, SILICA, TOCOPHERYL ACETATE, MICROCRYSTALLINE WAXCERA MICROCRISTALLINACIRE MICROCRISTALLINE, TOCOPHEROL, SALICORNIA HERBACEA EXTRACT, RUBUS IDAEUS (RASPBERRY) SEED OIL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE CROSSPOLYMER, POLYGLYCERYL-3 DIISOSTEARATE, FRAGRANCE (PARFUM), <+/- MICA, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), BISMUTH OXYCHLORIDE (CI 77163), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470), MANGANESE VIOLET (CI 77742), RED 6 (CI 15850), RED 7 (CI 15850), RED 7 LAKE (CI 15850), RED 21 (CI 45380), RED 22 LAKE (CI 45380), RED 27 (CI 45410), RED 28 LAKE (CI 45410), RED 30 LAKE (CI 73360), RED 33 LAKE (CI 17200), YELLOW 6 LAKE (CI 15985), YELLOW 5 LAKE (CI 19140)>