What it is: A nutrient-rich, sulfate-free shampoo that gently cleanses, nourishes, softens hair and adds lightweight moisture. What else you need to know: Infused with nutrient-rich sea buckthorn, this shampoo gently cleanses, nourishes, and softens strands, leaving hair 7x more conditioned*. *Clinically proven when shampoo and conditioner are used together. Hair Texture: Straight, Wavy, Curly and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: Dryness Frizz Color Safe – jam packed with vitamins + antioxidants – softens and nourishes. – Adds lightweight moisture. Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. – 94% agree hair felt nourished** – 91% agree normcore shampoo gently cleanses hair without stripping moisture** – hair is 7x more conditioned* *Clinically proven, when shampoo and conditioner are used together. **Based on a consumer at-home test of 51 participants.
Directions
– Ideal for fine-medium hair types – Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse. – Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out. – For best results, follow with Normcore Signature Conditioner (sold separately). – Use as part of your wash care routine.
Ingredients
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.