LAURA MERCIER Pure Canvas Primer Hydrating Blog Detail

The next generation of primers powered by over 85% skincare ingredients – Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturise, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine.

Key Benefits
– 16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours
– 24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime
– Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles

Key Ingredients
– Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturise, protect and smooth skin.
– Mineralys: Mineral-enriched water sourced from France known to decrease dullness
– Glycerin: Attracts moisture to the skin for flawless makeup application

**Based on 3-week consumer testing with 30 women using Pure Canvas Primer

After 3 weeks of consumer testing, 30 women agreed that Pure Canvas Primer Hydrating:
– Improves skin moisture retention over time for more hydrated skin
– Instantly plumps the skin to smooth the appearance of fine lines and wrinkles
– Decreases the look of dry or flakey patches
– Improves the look of bare skin with every wear
– Formulated with over 85% skincare ingredients

Directions

1. Apply a small amount after skincare and massage gently with fingertips.
2. Follow with a tinted moisturiser or foundation.

Ingredients

WATER (AQUA/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +/- (MAY CONTAIN/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).