Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage.
But did you know that porous hair has even higher risk of breaking as it absorbs more water with metal?
Through daily aggressions like chemical processing, heat styling or UV, micro-breaks multiply on the hair surface & cavities occur in the cortex, causing hair to get porous & absorb excess water with metal. Micro-breaks are a disruption of the protective cuticle layer which are the first signs of damage. This leads to higher risks of breakage.
Anti-porosity¹ technology to treat hair when it is the most vulnerable to water: before the shampoo.
It is concentrated with 2% Glicofiller, an active that has a dual effect both on surface & cortex, to prevent excess absorption of water with metal:
On the surface: it coats the fibre & refills 1 million hair micro-breaks, in 1 use².
Inside the fibre: it penetrates the hair & fills down to the cortex.
This new pre-shampoo treatment is part of the Metal Detox range, a full anti-metal protocol to help prevent hair breakage & colour fade, providing up to 99% less breakage³ when the full range is used.
Deep penetration with long-lasting efficacy. Up to 96% less breakage4 & anti-porosity¹.
Hair is intensely moisturised: Up to 72h nourishment, smoothness and softness5.
Instantly plumped, hair is full-bodied & feels healthier.
Instant & efficient detangling on all hair types. Prepares hair for cleansing & eases shampoo usage.
Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre.
Instant action, no pausing time needed.
An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods.
For optimal results, use on wet hair before layering with Metal Detox shampoo, then rinse and follow with the mask and oil. When layering your shampoo directly on top, you’re eliminating 1 rinsing step compared to a classic rinse-off pre-shampoo, limiting water consumption.
For all hair textures, colour-treated, damaged, sensitized, bleached & natural hair.
At your next salon visit, ask for the Metal Detox protocol concentrated in Glicoamine to prevent hair breakage & colour fade: for up to 99% less hair breakage² and long lasting colour.
Metal Detox has been co-developed with expert hairdressers.
@sebastiancolorist, @washingtonnunnes, @lucasdioslo & @charlotte_catherin
¹Instrumental test, after use of Metal Detox pre-shampoo, shampoo, mask and oil.
²Instrumental visual assessment on sensitised hair.
³Instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.
4High repetition, instrumental test vs. classical shampoo on bleached hair.
5Instrumental test on Metal Detox Pre-Shampoo.
Directions
For optimal result, use in layering before the anti-metal cleansing cream shampoo. 1) Separate wet hair into 2 sections. ?2) Apply 2 to 4 pumps per section depending on length. Work the product through lengths and ends for 1 to ?2 minutes until a light lather appears. Detangle.?3) Do not rinse. In a layering technique, apply Metal ?Detox shampoo directly over the top, then rinse ?and follow with the routine. ?
Ingredients
AQUA / WATER • LAURETH-5 CARBOXYLIC ACID • AMINOPROPYL TRIETHOXYSILANE • COCAMIDOPROPYL BETAINE • SODIUM CHLORIDE • PEG-150 DISTEARATE • PHENOXYETHANOL • PEG-40 HYDROGENATED CASTOR OIL • POLYQUATERNIUM-67 • LACTIC ACID • LAURETH-4 • SODIUM HYDROXIDE • CAPRYLYL GLYCOL • LIMONENE • HEXYL CINNAMAL • LINALOOL • CITRAL • GERANIOL • POLYQUATERNIUM-7 • SODIUM BENZOATE • PARFUM / FRAGRANCE. N70031596/1. Pat. : patents.lorealprofessionnel.com
