UOMA Beauty Say What?! Weightless Soft Matte Hydrating Foundation 30ml Blog Detail

UOMA Beauty Say What?! Weightless Soft Matte Hydrating Foundation the multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs.

This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration. Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish.

This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin colour groups, or as UOMA call them, Skin Kins! UOMA’s longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimising the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation

UOMA – pronounced OMA (uh-mah) means beautiful and UOMA believe that beauty starts the moment you decide to be yourself.

UOMA exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.

UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.

At UOMA we are an empowered tribe. Our race is human, our people are free, our language is colour. All are welcome to our beautiful tribe.

Directions

Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a sheerer coverage.

Ingredients

WHITE PEARL – T1C / T1N / T1W / T2C / T2N / T2W
Aqua ( Water ), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Alumina, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Pseudanabaena Galeata Extract. May Contain/ (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).

FAIR LADY – T1C / T1N / T1W / T2C / T2N / T2W / T3C / T3N / T3W
Aqua ( Water ), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Caprylic/Capric Triglyceride, Disteardimonium Hectorite, Potassium Sorbate, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Alumina, C20-24 Olefin, Dextrin Palmitate, Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Rubus Idaeus Leaf Cell Culture, Vitis Vinifera Extract < Vitis Vinifera (Grape) Fruit Extract >, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain/ (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).

HONEY HONEY – T1C / T1N / T1W / T2C / T2N / T2W / T3C / T3N / T3W
Aqua ( Water ), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis Hydroxyethoxypropyl Dimethicone Copolymer Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Caprylic/Capric Triglyceride, Disteardimonium Hectorite, Potassium Sorbate, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Alumina, C20-24 Olefin, Dextrin Palmitate, Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Rosa Hybrid Flower Extract, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain/ (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).

BRONZE VENUS – T1C / T1N / T1W / T2C / T2N / T2W / T3C / T3N / T3W
Aqua (Water), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis, Hydroxyethoxypropyl Dimethicone Copolymer Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Silica, Alumina, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Rubus Idaeus Leaf Cell Culture, Camelia Sinensis Extract . May Contain/ (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).

BROWN SUGAR – T1C / T1N / T1W / T2C / T2N / T2W / T3C / T3N / T3W / T4C / T4N / T4W
Water (Aqua), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis Hydroxyethoxypropyl Dimethicone Copolymer Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Alumina, Tocopherol, Cirsium Eriophorum Callus Extract, Rubus Idaeus Leaf Cell Culture. May Contain/ (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).

BLACK PEARL – T1C / T1N / T1W / T2C / T2N / T2W
Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, Ipdi/Di-C12-13 Alkyl Tartrate/Bis Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. <+/-> / May Contain: Ci 77891 , Ci 77491 , Ci 77492 , Ci 77499 , Ci 77266 .