Key Benefits:
– Tones brassiness.
– Gently cleanses.
– Repairs and strengthens hair.

Highlighted Ingredients:
– Bond Cure Technology: An innovative complex that targets the most abundant bonds in hair.
– Vegan Proteins: Made up of essential amino acids which can provide keratin-like benefits.
– Ultra-Violet Pigments: Counteracts yellow and brassy tones.

What Else You Need to Know: Achieve your brightest and healthiest blonde while you wash with this purple shampoo.

It strengthens, repairs, and hydrates dry, damaged strands while toning yellow, brassy hues with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments.

Clinical Results: In a clinical test with volunteers, after 1 use as a system, results included:
– 86% more repair.
– 55% less breakage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.

Directions

Please note: amika suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.

If you are a platinum blonde:
– to maintain tone, use bust your brass shampoo + conditioner every other wash.
– amika suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
– use bust your brass repair mask 1x per week in place of conditioner.
– if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
– keep track of your tone: if you’re loving your tone, keep up your routine as is. If you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. If you are a little too icy and nearing a violet tone, cut back on the bust your brass routine for a week or two.

If you have highlights, a balayage, or natural-looking (colour-treated) blonde hair:
– use bust your brass shampoo + conditioner every other wash.
– assess hair’s tone and pivot (increase or decrease usage) as needed.
– those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
Please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of system.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Chamomile) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730).