– Free of discolouring silicones, conditioning agents, or ingredients that layer on a dulling, darkening film with each shampoo, so colour and highlights stay vivid and bright;
– New technology makes other formulas obsolete;
– Clinically proven to be as gentle on colour-treated hair as water;
– Color Wow Color Security is gentle to keep the cuticle tight – without sacrificing rich lather;
– Keeps colour and highlights looking fresh, sparkling and bright;
– For best results, always use with Color WOW Color Security Conditioner.

Color Wow is a cruelty-free brand; they do not test any of their products on animals.
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Ingredients

Aqua, Sodium Lauryl Sulfoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Sodium Methyl 2-Sulfolaurate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Parfum, Peg-150 Distearate, Sodium Cocoyl Glycinate, Sodium Pca, Dmdm Hydantoin, Propylene Glycol, Polyquaternium-22, Ppg-2 Hydroxyethyl Cocamide, Disodium Edta, Citric Acid, Hydrolyzed Wheat Protein, Linalool, Butylene Glycol, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydrolyzed Wheat Starch, Quaternium-95, Limonene, Iodopropynyl Butylcarbamate, Tocopheryl Acetate, Propanediol, Phenoxyethanol, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Sorbate, Potassium Benzoate, Bha, Methylparaben, Butylparaben, Ethylparaben, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Isobutylparaben, Propylparaben, Methylisothiazolinone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate