With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily Joico Defy Damage Protective Shampoo for Bond Stengthening & Color swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. The result: shiny, smooth, clean strands – wonderfully resilient and healthy-looking. Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

Here’s Why You’ll Love It:
– The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
– Free fro m SLS/SLES Sulfates*
– Decadently rich lather for a luxurious cleansing experience
– Gently sloughs away dirt and debris without roughing up the hair cuticle

* SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.

Key ingredients:
– New Smartrelease Technology, this one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients – Rosehip Oil, Arginine, and Keratin – to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
– Protective Lipid, the exact kind found in healthy hair, acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
– Moring Seed Oil, a rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
– Arginine, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Directions

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.