This shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. It features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

Inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. We source our rice water from hyogo, japan in an eco-friendly manner.

*system of shampoo, treatment & serum vs. non-conditioning shampoo.

Directions

Apply on wet hair, massage and rinse. Finish with izumi tonic strengthening system conditioner or treatment and serum.

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.