What Makes it Different:
Virtue’s proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.

Fragrance:
A revitalising citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.

Ideal For:
– Men and women
– All types of short or layered hair

Product Aesthetics:
A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.

Key Claims*:
– 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished
– 91% of users felt hair looked more tamed without being weighed down after only 3 uses
– Within one week, 96% of users felt their hair looked polished
– 100% of users felt their hair was not brittle or crunchy within one week or use
*Consumer perception study of 57 participants who used the product daily for 1 week.

Key Ingredients:
– 100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer. Provides humidity-resistant style retention for non-dulling, natural-looking, and natural-feeling hold.
– Shea Butter: Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.
– Chia Seed-Derived Heat Protection Complex: Retains water in the hair fibre and forms a protective layer to protect against damage from heat styling tools without affecting the ability to style.

Virtue® is Free of Sulfates, Parabens, Phthalates, Synthetic Colors and Dyes. Gluten Free. Cruelty Free. Vegan.

Directions

Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

TIPS: “This multitasking paste highlights your layers, showcases your cut, and gives just the perfect amount of shine.” – Adir Abergel, Virtue® Creative Director.

Get buildable coverage by starting with a dime size amount in your hand and warm it up by rubbing your palms together. Apply from mid shaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker, more polished look with medium hold, keep adding until desired effect.

Ingredients

Aqua (Water, Eau), Isohexadecane, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Ceresin, Glycerin, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax, Cire de Candelilla), VP/VA Copolymer, Tribehenin, PEG-25 Hydrogenated Castor Oil, Kaolin, Caprylic/Capric Triglyceride, Butylene Glycol, Keratin, Panthenol, Pullulan, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Xylitol, Trehalose, Hydrolyzed Pea Protein, Oryza Sativa (Rice) Seed Protein, Helianthus Annuus (Sunflower) Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Phytic Acid, Oryza Sativa (Rice) Extract, Tocopheryl Acetate, Butyrospermum Parkii (Shea) Butter Unsaponifiables, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Ascorbyl Palmitate, Galactoarabinan, Tocopherol, Caesalpinia Spinosa Fruit Extract, Camellia Sinensis Leaf Extract, Sclerotium Gum, Soybean Glycerides, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Gluconolactone, Glyceryl Isostearate, Caprylic Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Polyitaconate, Steareth-20, PEG-150 Stearate, Xanthan Gum, Caprylyl/Capryl Glucoside, Lecithin, Maltodextrin, Polyquaternium-59, Laurtrimonium Chloride, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Bisulfite, Silica, Triethoxycaprylylsilane, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 60, Polyquaternium-37, Parfum (Fragrance), Phenoxyethanol, Chlorphenesin, Benzyl Alcohol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Sodium Hydroxide, Disodium EDTA, Sodium Phosphate, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral, CI 77492 (Iron Oxides).